Google Universal Analytics

Vouch offers the ability for Pro Customers to send real time event data from the Vouch Public Recorder, Playlink and Embeds direct to their Google Analytics Universal Analytics (UA).

Through this feature, customers are able to build reports, goals and generate insights around the impact on Vouch relative to their other digital properties.

Setup Tracking

To setup Tracking within your Vouch account, simply navigate to the Brand and Appearance page located on the drop down navigation on Vouch.

From this page, scroll down to the heading Tracking section located on the page.


From here you simply need to add your Google Analytics UA-ID


Once Tracking has been setup, Vouch will send events based upon users completing key events within the Vouch Public Recorder, Vouch Playlink or Embeds.

These events can be viewed under Behaviour > Events within Google Analytics view.


The respective events that will be sent, and what they relate to are listed below.

Public Recorder

Event CategoryEvent ActionEvent Label
Vouch RecorderViewViewed Vouch Request {RequestID}
Vouch RecorderViewViewed Contact Form {RequestID}
Vouch RecorderViewViewed Thank You Page {RequestID}
Vouch RecorderViewViewed Summary Page {RequestID}
Vouch RecorderSubmissionQuestion Answered {RequestID}
Vouch RecorderSubmissionResponse Submitted (RequestID)


Event CategoryEvent ActionEvent Label
Vouch EmbedViewViewed Vouch {VouchID}
Vouch EmbedViewViewed Video {VouchID}


Event CategoryEvent ActionEvent Label
Vouch PlayerViewViewed Vouch {VouchID}
Vouch PlayerViewViewed Video {VouchID}


Vouch has created a series of reports which can be accessed from the Google Analytics Solutions Gallery and are designed to allow organizations to take advantage of the events being sent to their Analytics account.